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UK. Travel retail staffing and experiential specialist Blackjack Promotions has launched a ‘Be Ready’ campaign to educate and support its employees on returning to work safely in airports in the time of COVID-19.
Blackjack wants its brand ambassadors to feel confident, safe and protected. The campaign, it said, has “one important goal”: That when the time is right, Blackjack will be ready for a safe return to work and “ensure that their people have the right tools and information to be protected in the airport”.
“The Be Ready campaign is about taking immediate steps to consider what measures Blackjack need to take to be ready for a safe return to work and will form a critical step in the journey to remobilising the airport community”
Blackjack Promotions’ Be Ready campaign aims to protect its frontline brand ambassadors
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“The Be Ready campaign is about taking immediate steps to consider what measures Blackjack need to take to be ready for a safe return to work and will form a critical step in the journey to remobilising the airport community,” the company added.
Be Ready training videos highlight the latest practical information and advice on the impacts of COVID-19. The campaign underlines safe working practices and the correct Personal Protective Equipment (PPE) and uses Blackjack’s online iCademy to manage interactive training sessions.
As the travel retail industry encounters its “toughest period in a generation”, Blackjack emphasised its “safety first approach”.
Blackjack says its employees will be ready to return to a safe working environment when the time is right
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Blackjack Promotions Managing Director Jason Miles commented: “On any given day, we strive to deliver exciting and immersive brand experiences in airports across the world. We do this by recruiting talented and charismatic people and we cannot wait to see them back in store, working with incredible brands.
“The reality right now, however, is that we need to focus on giving our teams the confidence and support so that when the time is right, they can return to work safely.”
Miles said Blackjack would be following guidance from Public Health England about PPE, adding that the company has procured non-surgical face masks, should they be recommended, or for when social distancing measures are not possible.
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He pointed out that Blackjack has worked with its parent company ABM to source a type of mask that is not required or used by the healthcare sector, so the supply will not impact the NHS supply chain. Miles said the masks have been verified as effective against COVID-19.